Advertising

Different forms of advertising influence how each individual lives their lives each day. Such is the power of mass corporate advertising in today’s world, it basically controls the decisions we make; Which brand? From which store? For what purpose? This relates to Baudrillard’s quote ‘How free are we to choose?’ because in the modern era advertising is everywhere. No matter what you do during a day, you will see many adverts whether they be on billboards, viral, radio, television or even in films you watch. Brand reputation is huge in advertising. It’s unlikely that a company who have not yet broke into the market will make an influential ad when compared to giants such as Nike, who have a recognised worldwide slogan – ‘Just do it.’ Such is their reputation they do not have to sell their products via advertising, instead they advertise the aspiration around sport, almost as a motivating tool to make want to exercise/participate in sport, in which case the most likely sportswear they go out and buy will be Nike.